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Positive Notes to Online Holiday Sales - If you have an ecommerce site and engage in Internet marketing efforts, then you know that the holiday season was fairly brutal for etailers as well as for retailers. comScore (www.comscore.com), a company that specializes in online metrics, recently compared online holiday spending to retail holiday spending (as reported by MasterCard), and found a number [...]

The Misunderstood Concept of Email Marketing - Many people who think of email marketing confuse this marketing method with spam. Many people are not familiar with the concept of using email marketing to legitimately promote a company’s products and/or services. The real truth is that there are more instances of legitimate email marketing efforts than there are spam, but we don’t customarily [...]

Microsoft Layoffs Simply Rumors - Those interested in Internet marketing always have their ears to the ground when it comes to anything having to do with Microsoft. Over the past week, rumors have been flying that the giant will be laying off 17 percent of its workforce - or about 15,000 people - in the coming year. It now appears [...]

Increase Web Traffic through Redirected Traffic and Advertising - Redirected traffic is a good way to help increase web traffic. Increasing traffic is important for building a business. You have to increase the number of targeted people visiting your website before you can successfully expand your business. One reason redirected traffic is so popular is because it is cost-effective and because, more so than [...]

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